Jeroen Janssen
Practice

One practice. Three vehicles.

Experience is causal. The practice runs through three vehicles — each working a different layer of the same claim — plus a small number of independent advisory mandates each year.

Venture 01 · Residential

Liven World

Co-Founder · Jan 2025 → present · Amsterdam

A home, for everyone.

Liven World develops next-generation residential environments designed around how people actually live — not around the spreadsheet they were sold from. Living infrastructure as a deliberate category, not a marketing claim.

Our thesis is simple. Housing is the most repeated environment in a person's life. Decisions made at the development table compound into outcomes that last decades. We design backwards from the lived reality we want to produce.

Venture 02 · Architecture

REDE

Founder · Oct 2025 → present · Hybrid

Built around lives, not just buildings.

REDE — Resident Experience Design — is an independent conceptual platform on experience as system architecture. The work that sits between the spatial brief and the operating reality, where most projects under-deliver and few people credibly bridge.

It is the practice ground for how the four-system framework gets applied to specific developments. Including LiveLens, an instrument for reading the lived experience of a building before, during and after handover.

Venture 03 · Speaking

User-Centered Real Estate

Founder · Oct 2025 → present · Remote / Amsterdam

High-impact talks for the people writing the cheques.

A keynote platform focused exclusively on developers, investors and public-sector leaders. The talks reframe housing and place-making as user-centered practice — and reframe lived experience as a financial variable, not a soft one.

Used at IC offsites, board sessions, public-sector convenings and industry stages.

Independent advisory

Plus selective advisory engagements each year.

Beyond the three platforms, I take a small number of independent advisory mandates with founders, developers, investors and boards working at the intersection of organisations, environments and capital.

Mode 01

Diagnostic

A 4–6 week pre-investment read. Assess whether the systems being built can carry the ambitions placed on them.

4–6 weeks · fixed scope
Mode 02

Advisory

Embedded across pre-development, design and pre-opening. Co-owns the lived-experience model with the team.

6–12 months · retainer
Mode 03

Board / fractional

A standing seat on the small set of decisions that compound over decades. By referral.

Ongoing · by referral
Next

If the question matches the practice.