Jeroen Janssen
Now

Off the floor, the practice builds outward.

Provada is behind us; July runs wide. Liven World opens four build threads at once — Liven Woods, the Tower configurator, the next Plint phase with the New European Bauhaus, and a developer taskforce wiring health and experience to capital. UCRE takes the stage for private investors and pension funds, with a Lead Judge seat at the Coliving Awards on top. Experience Diligence extends to multi-family, and Tenure moves to its last founding seat. A snapshot of what's now moving — across the four vehicles, the instruments, advisory, writing — and what's deliberately parked. Inspired by the /now page convention.

Live

July 2026

Updated 1 July 2026 Next refresh early August · Archive
01 / Vehicles

Where each vehicle is now.

Liven World

Four build threads open at once, all pointing at one circular system.

Liven Woods. A modular timber line built on paulownia — a fast-growing hardwood — with carbon credits sourced from Croatia underwriting the build. Concept and go-to-market taking shape this month, extending the circular Liven World proposition from a claim into a supply chain.

Liven World Tower. A configurator in development for a modular high-rise — the same industrialised logic as Plint, taken vertical.

Plint configurator, next phase. The instrument that went live at Provada moves into its next build, now connecting with an EU partner and the New European Bauhaus.

Developer taskforce. Several leading developers around one table, wiring health and experience to capital. Kicks off Q3 at a small Amsterdam event.

July 2026 · Liven Woods · Tower configurator · Plint next phase · developer taskforce

Read the Provada case →
New European Bauhaus
livenworld.nl

REDE

New design in build, and a room full of architects.

The REDE redesign moves from proposition to build this month — simpler frame, tighter audience: what developers need to commission and hold the lived experience their projects depend on. A webinar lands end of July, put in front of architects and designers — the disciplines that decide most of what experience a building can carry.

New design in build · webinar end July 2026

rede.design

Tenure

One founding seat left. Four pilots in flight.

The operating layer for resident identity is live at tenure-co.com, and the founding cohort has all but filled — one of three seats remains for institutional BTR owner-operators. Four engagements now running as pilots with developers across the UK and the Netherlands. The interface for community managers and residents is in active development.

1 seat left · 4 pilots · UK + NL · Q4 2026 cohort

tenure-co.com
Tenure for BTR

UCRE

On stage for capital, and on the jury.

July speaker sessions in front of private investors and pension funds — the reframe on what the sector keeps missing when it builds for the object, taken to the rooms that allocate the money.

Alongside it, a Lead Judge seat for Technology of the Year at the Coliving Awards 2026, with a session at the Coliving Conference. The bias on the jury: the best technology in a home is the part residents never notice — an Experience Diligence read, not a demo.

July 2026 · private investors · pension funds · Coliving Awards jury

Technology of the Year →
usercenteredrealestate.com

02 / Instruments

Instruments in the field.

Productised offers built on the same four-system thesis. Both new this quarter, both already meeting their first audiences.

XD

The diagnostic extends to multi-family.

The four-to-six week pre-investment diagnostic for investors, BTR funds and family offices is being built out for a multi-family approach. Meetings under way, and the "does it work?" campaign in prep for an August launch — the first sustained test of whether the read holds at portfolio scale.

Live since 28 May 2026 · multi-family build · "does it work?" campaign · Aug 2026

jeroen-janssen.com/xd
Send a brief

tenant.

Now building the S in ESG with GRESB.

The research practice that produces the S in ESG as a defensible output — branded resident app, realtime asset-manager dashboard, and a ~100-page S-Report citable in CSRD, SFDR and GRESB submissions. This month the work goes to the source: a proposition with GRESB to quantify the social dimension itself — experience made measurable, spreadsheet-ready, rather than scored. Pilot still running across five assets in Amsterdam, Utrecht and Den Haag.

GRESB proposition · 5-asset pilot · NL · seeking first clients

tenant.design

03 / Advisory

Four live briefs.

Independent advisory running alongside the vehicles and instruments. Each one a different angle on the same claim.

Student housing

Housing infrastructure for the years people are forming.

Working on student housing as infrastructure rather than yield — an under-served category where the operating layer decides whether the years land well. Early, and one of the more energising briefs on the desk.

In development.

Island hotel

A luxury hospitality experience, from branding to system.

Branding, concept and experience system for a luxury hotel on a private Dutch island — the same experience-as-infrastructure logic applied where hospitality sets the standard the rest of the sector eventually chases.

Under way.

Morocco

A multi-asset experience proposition, staged to launch.

Experience Multi — a design and development proposition in Morocco, held for a launch after summer. Drafting now, in the open air before the calendar fills.

In draft · launch after summer 2026

In development.

Altuïtion

Raad van Advies - board of advisors.

Standing seat on the advisory board of Altuïtion, the customer-experience consultancy whose work translates most directly to user-centered real estate.

altuition.nl

04 / Streams

Adjacent streams.

Writing

Three essays on who housing forgets

A run of Substack pieces this month, each on a group the market designs around rather than for: student living, loneliness, and the family-housing problem. Three angles on the same claim — that experience is causal, and its absence has a name.

Substack · jeroenjanssenat.substack.com
Reading

Loneliness and the family question

Reading toward the essays — the public-health literature on loneliness, and the housing economics that keep families priced into the wrong homes. Plus the slow accumulation of operator-side material that never gets published.

Notes folder, mostly
05 / Parked

What's parked this month.

A short, deliberate list. Saying no with the same care as saying yes is part of how the practice keeps its shape over a decade rather than a quarter.

Mixed-audience industry stages. Panel-only speaker requests. Architecture-only briefs with no operating layer. Pre-IC pitch decks branded as advisory. Generic investor roundtables with no operating layer in the room. Launches rushed to beat the summer — Morocco and the after-summer set hold until they're ready. Anything that asks experience to be a marketing claim instead of a system property. Anything that compounds in months but not in decades.

Next

If the question matches the practice.