Jeroen Janssen
Now

The practice came off the floor with the work to compound.

Provada is behind us. The Living Hub at Stand 12.26 drew the Minister of Housing onto the floor, two contracts onto the signing table and over a hundred conversations into the follow-through. A snapshot of what's now moving — across the four vehicles, the productised instruments, advisory, writing — and what's deliberately parked. Inspired by the /now page convention.

Live

June 2026

Updated 13 June 2026 · Provada recap Next refresh early July
01 / Vehicles

Where each vehicle is now.

Liven World

Three days on the floor. A Minister named the system. Two signings.

Stand 12.26, RAI Amsterdam, 9–11 June. Over a hundred conversations across the three days, with ten partners on the stand. Minister Elanor Boekholt-O'Sullivan (Volkshuisvesting en Ruimtelijke Ordening) walked the Living Hub for a working conversation on industrialisation, affordability and the role of the State — and named the Liven World approach the next day on LinkedIn as "a system that takes technology, wellbeing, community and mobility into account from the start in designing residential buildings."

Two contracts signed on the floor: the construction contract with Continental Car Parks for the mobility hub at Randstad 22-1 in Almere (811 spaces, six levels, MVSA façade), and a cooperation agreement with MAECONOMY. The Plint configurator went live during the show.

Three threads now in the follow-through: net congestion as the question every municipality brought to the stand — AMPER's answer is the patent NL 2029006; investors asking less about yield and more about how the place feels in ten years; and 50% build-time savings with VDL De Meeuw and MVSA without trading quality.

9–11 June 2026 · RAI Amsterdam · 100+ conversations · 1 ministerial visit · 2 signings

Provada 2026 recap →
Continue the conversation

REDE

Redesigning REDE — simpler, sharper, for developers.

REDE itself is going through a redesign this month. Simpler proposition, tighter audience: built around what developers need to commission and hold the lived experience their projects depend on. LiveLens — the instrument for reading lived experience before, during and after handover — becomes one of the things REDE delivers under the new frame.

Redesign in progress · June 2026

rede.design

Tenure

Practice live. Two of three founding-partner seats remain.

The operating layer for resident identity is live at tenure-co.com. The Q4 2026 founding cohort is filling — two of three seats remain for institutional BTR owner-operators in the Netherlands. Preferential terms in exchange for case material and influence over the roadmap.

First cohort · Q4 2026 · NL

tenure-co.com
Tenure for BTR

UCRE

Three rooms this month. Same claim.

9 June, Provada — the closed Altuïtion roundtable ran on schedule at the Living Hub, From real estate to customer value. With Hilde van Baal and Stephan van Slooten, in front of an invited room of developers, operators and capital.

Still ahead this month: Warsaw — speaker session for CBRE. Same week, Paris — speaker session for JLL. The reframe on what the housing sector keeps missing when it builds for the object, taken to the two firms that intermediate most of it.

9 June · Amsterdam (done) · week of 15 June 2026 · Warsaw · Paris

Provada × Altuïtion event
usercenteredrealestate.com

02 / Instruments

Instruments in the field.

Productised offers built on the same four-system thesis. Both new this quarter, both already meeting their first audiences.

XD

An instrument that arrives before the building.

A four-to-six week pre-investment diagnostic for investors, BTR funds and family offices. Launched this month at jeroen-janssen.com/xd. Initial sessions scheduled with real estate investors in London — the first read on whether the offer travels outside the Dutch market.

Live since 28 May 2026 · sessions in London · Q3 2026

jeroen-janssen.com/xd
Send a brief

tenant.

The S in ESG, evidenced rather than scored.

A research practice that produces the S in ESG as a defensible output instead of a satisfaction score. Three things in one chain: a branded resident app, a realtime dashboard for asset managers, and a ~100-page S-Report citable in CSRD, SFDR and GRESB submissions. Pilot running across five assets in Amsterdam, Utrecht and Den Haag — 184 resident interviews this quarter. Active search for first institutional BTR owners to run it as a standing practice.

Q2 2026 · NL · seeking first clients

tenant.design

03 / Advisory

Four live briefs.

Independent advisory running alongside the vehicles and instruments. Each one a different angle on the same claim.

Nordic Life Lab

Proposition and concept, in flight.

Working with the Nordic Life Lab team to sharpen what the lab is for, who it serves and how the work translates from concept into operating reality.

nordiclifelab.nl

Student living

Student living, built from a faster-growing hardwood.

Drafting an investment proposition around student living using paulownia as the structural material thesis. The category is under-served, the material is under-used at scale, and the two argue for a different capital structure. Early stage; first investor conversations starting.

New · in draft · June 2026

In development.

Altuïtion

Raad van Advies - board of advisors.

Standing seat on the advisory board of Altuïtion, the customer-experience consultancy whose work translates most directly to user-centered real estate. The closed Provada roundtable sits on top of that relationship - see the UCRE row.

altuition.nl

Grid congestion

Proposition on housing under grid constraint.

Drafting a proposition treating netcongestie as a place-strategy question, not only an energy-engineering one.

Still drafting.

04 / Streams

Adjacent streams.

Writing

From Housing to Living Infrastructure

Published 26 May. The fifth diligence added to the archive the same week — a short piece on the bill nobody underwrites between the four diligences that do get signed off.

Substack · jeroenjanssenat.substack.com
Reading

Operator case studies

The slow accumulation of operator-side material that does not get published - because operators do not write. Plus a re-read of the buildings-as-living-systems canon.

Notes folder, mostly
05 / Parked

What's parked this month.

A short, deliberate list. Saying no with the same care as saying yes is part of how the practice keeps its shape over a decade rather than a quarter.

Mixed-audience industry stages. Panel-only speaker requests. Architecture-only briefs with no operating layer. Pre-IC pitch decks branded as advisory. Generic investor roundtables with no operating layer in the room. Anything that asks experience to be a marketing claim instead of a system property. New writing platforms. Anything that compounds in months but not in decades.

Next

If the question matches the practice.